You need a guide for growth.

Because what got you here won’t get you there.

Surface-level expertise and on-the-fly tactics may have you gotten your social media presence this far, but they won’t get you to the next level as your business or nonprofit grows.

To keep up in today’s noisy, saturated, and rapidly-evolving online world, you need a plan to truly connect with your audience and build a revenue-driving platform for your brand… not just grow your likes and followers.

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Don’t delegate an ineffective to-do list — access a solution.

Social media managers and interns can only execute as well as the plan they’re given. If your social strategy doesn’t align with your business goals, their content and activities won’t make a difference to your revenue, brand visibility, or trust.

Without a strategy that connects to the business’ priorities, your social team can provide empty metrics month after month, but can’t explain how those numbers matter to your bottom line.

A true strategic partner understands your business, your brand, and creates an actionable, measurable plan based on your business goals and best practices. The right partner also has deep empathy for your customers and the creative firepower to bring your brand story to life in new and electrifying ways.

This is Evoke + Engage.

INTRODUCING

The Social Strategy Playbook™

All Evoke + Engage client relationships begin with our Social Strategy Playbook™, a comprehensive, data-centric social media and content marketing plan created from our signature process and methodology.

Though we primarily work with our clients on a retainer basis, each year we offer the Playbook as a standalone project to a select number of new clients.

Here’s how it works:

STEP 1: DISCOVERY, BRAND AUDIT + ANALYSIS

After immersing ourselves in your business goals and your brand, we'll crunch the numbers on your digital and social media performance, evaluate your content and activities against best practices and competitors, and give you the #nofilter truth about how you're doing and where you stand to improve. This audit provides the foundation for your strategy.

STEP 2: STRATEGIC SOCIAL FRAMEWORK

Over a collaborative work session, we’ll take your brand through our time-tested Strategic Social Framework™. This methodology ties social media and content marketing channels to your core business and marketing objectives, with detailed and robust action plans and tactics to achieve our goals. Your strategic framework will also include Key Performance Indicators (KPIs) which become the basis of our future reporting.

Your Social Strategy Playbook™ will become your team’s cornerstone guide to social media and content marketing for your brand.

This investment in your brand’s success takes 4-6 weeks to complete, and starts at $9,000.

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LET’S BE REAL. STRATEGY HAS NEVER BEEN “OPTIONAL.”

In fact, strategy is most expensive when you don’t do it.

Operating a brand’s social media presence without a real strategy can be incredibly costly — and not just because of all the money (team costs, agency fees, advertising spend, third-party tools, you name it) sunk into something that isn’t working.

Or all of the focus and productivity lost while trying to defend your marketing budget to your executive team or board members — without a credible way to demonstrate the ROI of your team’s efforts.

It boils down to what ultimately matters most: your customer.

Marketing on social media without a real strategy is, at best, leaving customer loyalty and revenue on the table — and handing that share of voice (and wallet) to your competitors.

But at worst, it can seriously damage your brand in the eyes of its customers and advocates — because they can see you chasing the wrong channels, audiences or tactics, or sending the wrong message at the wrong time. You can delete the tweet, but there is no hiding.

A real strategy serves your brand for years to come.

Anyone can whip up a few pretty slides and call it a “strategy.” But real strategy is never one-size-fits-all. It’s not a template you can shoehorn your brand into based on a few tips from a YouTube video or blog post.

It’s not a set of “best practices” or a collection of tactics, either.

A real strategy doesn’t blow in the wind, drastically changing course every time a new social media platform arrives, changes it algorithm or gets bought by a billionaire.

It’s a data-driven, customized action plan that connects the dots between ROI and your brand’s social media presence.

It’s a framework and system, wired for persuasion, that turns your heady, conceptual dream scenario into brass tacks and real-world returns.

It brings measurable meaning to the work, and protects your brand as you stretch to evolve it. It’s a roadmap to success, anchored by your brand and its customers — not trends.

It’s a long-term business asset. And it’s worth taking the time to do well.

Let the real experts guide you.

At Evoke + Engage, social media strategy is our specialty. It’s what we’re known and loved by our clients for.

Not just because our team can trace our social media marketing experience back to the nascent days of Facebook ads (2007).

Or because we’ve led social media strategy for some of the world’s largest brands and nonprofits, supporting them through their biggest challenges.

It’s because we see the big picture and think bigger than any particular set of channels.

And we’re uniquely gifted at translating that vision into a step-by-step action plan that works with your reality and constraints, maximizes your opportunity for impact, and gets enthusiastic buy-in at the highest level of your organization.

We’re brand strategists, consultants and artists at our core: connecting the dots between insights and outcomes, visualizing your unique path to success, and drawing up the roadmap.

Is it any wonder we don’t take on retainer clients who want to “skip the strategy”?