Social Strategist/Copywriter

A boutique social media agency seeks an experienced, talented Social Media Strategist and Copywriter to support B2C and B2B clients in the nonprofit, higher education, healthcare, science, technology, CPG and professional services verticals. This is a remote, part-time, permanent W-2 employee position with benefits like PTO and paid holidays, a 4-day workweek, and a 401(k) match. 

The initial schedule will include 20-25 hours per week, potentially increasing as the agency’s client list and scopes of work expand.

As a Social Strategist, you’ll actively shape the social media strategies and content we develop for clients. You’ll also be hands-on as a Copywriter, regularly writing short-form copy for social media, including graphic text, post captions, and TikTok/Reel scripts.

The ideal candidate for this role will have at least 4-5 years of experience as a social media strategist and/or copywriter, preferably at an established branding, creative or digital agency in a client-facing role. They’ll also have a strong portfolio of creative work that demonstrates expertise in digital trends, emerging platforms, and command of social media best practices.

We’re looking for someone who is “extremely online” — immersed in digital and pop culture. A strategist who values and writes conversational, concise, and witty copy that is easy to consume on mobile devices; who writes the content they’d actually want to read, and knows how to angle a story. Even when an assignment seems dry, they take that as a personal challenge to develop something that, to the intended reader, will feel impossible to put down. They can spot AI writing from a mile away, and their work demonstrates that something special which makes writing by humans far more interesting, valuable, and engaging.

Schedule: The selected candidate will work a regular schedule from Monday to Thursday between the hours of 9am-6pm CT for a total of 20-25 hours per week initially. The exact schedule will be determined jointly between the agency and the selected candidate. The agency is closed every Friday (4-day workweek).

Compensation: $45-65 per hour DOE, paid weekly. Benefits include PTO, paid holidays, and a 401(k) with a 4% match. Eligibility for 401(k) begins on the first day of employment with no vesting period. A home office stipend and an annual professional development stipend are also offered.

PTO: Part-time employees accrue Paid Time Off at a rate of approximately 1 week per 6 months worked, and are eligible to begin taking PTO after 6 months of employment. Employees are also paid for any agency closures in which they would normally have been scheduled to work. In addition to most U.S. Federal Holidays and 2 floating holidays, the agency is closed annually for one week between Christmas and New Year’s Day.

Location: Remote (Texas). At this time, only Texas-based candidates will be considered. Although the vast majority of this work will be performed remotely, strong preference will be given to candidates who are based in the Dallas-Fort Worth area and available for occasional in-person team or client meetings.

Responsibilities

• Audit clients’ social media accounts, analyzing channel and content performance in depth and identifying opportunities for improvement and growth.

• Develop and present customized social media strategies that articulate the business value/ROI of social media channels and content, and chart a clear path for success for each client’s brand.

• Develop well-researched creative briefs for social media that clearly define and articulate the strategic purpose and single most persuasive idea for each post. Provide detailed direction and written and verbal feedback to content creators, video editors, photographers, and other copywriters. 

• Write compelling copy for social media graphics and captions for Instagram, LinkedIn, TikTok, Facebook, Threads, and X in AP Style.

• Write video outlines and scripts for TikTok and Reels that are easy to follow for clients and subject matter experts who are not creators.

• Develop community management handbooks and social media response banks. Draft customized responses for social media messages and comments that align with each client’s brand personality and voice/tone..

• Provide strategic guidance and leadership to community managers. Occasionally step in to help schedule or publish social media content as needed, and provide occasional coverage for social media listening, community management and moderation.

• Develop well-researched, insightful monthly social media reports that analyze performance based on the KPIs established by each client’s strategy, identify trends and opportunities, and crystallize insights into meaningful takeaways.

• Participate in client meetings and brainstorms, and contribute strategically sound recommendations and ideas.

• Stay up-to-date on new creative trends, digital best practices, and emerging tools and technologies — and proactively share your insights and recommendations with the agency and its clients.

• Collaborate with the agency’s client services lead and founder/principal to improve operational efficiency and streamline creative processes.

• Contribute to the agency’s marketing and thought leadership initiatives, including developing social media strategies and writing copy for social media and blog posts.

• Support new business proposals and pitch decks as needed.

Requirements

• Minimum 4-5 years of social media strategy and copywriting experience at an established branding, creative or digital agency. Candidates with more experience are also invited to apply, as we’re more concerned about skills and alignment with our vision than a set number of years of experience.

• Strong portfolio of writing that showcases your strategic approach to social media and execution of trends, and your ability to develop concise and captivating social media copy that adopts the voices of various brands and individuals. Portfolios should showcase a breadth of experience and contain a minimum of 10 social media samples across at least 4-5 different brands from within the past 18-24 months.

• A minimum of 2-3 years experience managing social media communities for brands, including monitoring and responding to sensitive or challenging comments and messages. While community management is not a day-to-day responsibility of this role, you will be expected to help your colleagues and clients navigate a variety of scenarios. This includes providing real-time guidance and responses that demonstrate empathy, build brand equity and trust, and protect our clients’ reputations.

• Strong verbal and written communication skills, and ability to articulate abstract concepts into everyday vernacular. You express yourself confidently, clearly, and persuasively, and your writing reflects a conscientious, organized mind – even when sending internal emails or sharing written feedback.

• Strong business acumen and ability to translate social media trends and concepts for an executive audience.

• Exceptional “people skills” — you exhibit poise and empathy when dealing with others in stressful situations, and when giving constructive feedback.

• Friendly, outgoing, and personable relationship-builder — able to develop rapport with clients and nurture client relationships.

• Extremely detail-oriented. You spot misaligned visual elements, typos and other mistakes even when you’re not looking for them.

• Ability to handle high-pressure situations, tight timelines, and multiple last-minute changes or revisions with patience and grace.

• A growth mindset and propensity for addressing challenges with curiosity and optimism. An innate hunger to constantly improve and expand your own skills.

• A curious mind with sharp critical thinking and problem-solving capabilities.

• A strong sense of personal accountability and follow-through. No request slips through the cracks, and no one has to chase the work you own.

• Able to handle confidential or sensitive information and trade secrets with integrity and discretion.

• High comfort level with a variety of software and technology platforms. As a technology-driven agency, we run on tools like Asana and Airtable, along with various social media management, CMS and CRM platforms. Regardless of your prior experience with any given platform, an ability to quickly learn and use  these tools is critical for success in this role.

• Available a minimum of 20-25 hours per week during business hours Monday through Thursday, and able to accommodate occasional variations in schedule, including additional hours during higher-volume seasons. Our ideal candidate is open to the possibility of expanding their part-time schedule as demand grows, but understands and accepts that this is not guaranteed.

• As a part-time employee, freelancing is permitted but must not interfere or conflict with your work schedule and employment with Evoke + Engage.

TO APPLY

To be considered for this opportunity, email your resume to careers@evokeengage.com with the subject line: Application: Social Strategist/Copywriter.

In your email to us, please share:

• A link to your portfolio

• A personal introduction (see details below)

• Where you’re based (please note only Texas-based candidates will be considered)

• Your hourly rate expectation

• Your typical weekly hours of availability. 

In your introduction, describe your professional history, your experience developing social media strategies and content for brands, and what interests you about this role. Help us get to know you!

What to Expect: We aim to extend an offer of employment within 4-6 weeks of posting the job description and will close applications once the position has been filled. If you can still see this job posting, the position is still available! All applications submitted according to the instructions will be personally reviewed by the hiring manager, and unsuccessful candidates will be notified by email. Selected candidates will interview with the hiring manager first. If selected to continue, successful candidates may then be offered a brief PAID test assignment to further evaluate their skills. Additional interviews may then be offered to successful candidates to allow both parties ample opportunity to evaluate a potential fit. Candidates are encouraged to ask questions throughout the process. We look forward to reviewing your application and portfolio, and appreciate your interest in working together.

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Founded in 2018, Evoke + Engage serves established, altruistic brands and nonprofits in healthcare, science, technology, higher education, professional services, and more. We specialize in strategic, human content designed inherently for the digital and social world we live in. Through owned, shared, and paid media, we help our clients start conversations that matter and build thriving, loyal communities.

As a company, we respect and support all identities including but not limited to: race, gender, LGBTQIA+, abilities, and religion. All interested candidates are encouraged to apply.